Montblanc appoints first Regional Managing Director for Africa

22 May 2018
Financial Nigeria


Dos Santos takes up the role following five years as Montblanc’s Managing Director for Brazil.

Montblanc's Regional Managing Director for Africa, Alain Dos Santos

Montblanc International GmbH, the German manufacturer of pinnacle luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear, has announced the appointment of Alain Dos Santos as Regional Managing Director for Africa.

Based in the luxury Maison’s regional office in Johannesburg, South Africa, Mr. Dos Santos will be responsible for expanding Montblanc’s presence and operations in key markets across the continent.  The position of Regional Director is a first for Montblanc and signals its ambitious growth strategy for the fast-growing region.  

Dos Santos takes up the role following five years as Montblanc’s Managing Director for Brazil, during which he oversaw milestones that included the transfer of Montblanc from its historical family external distributor to fully integrated subsidiary within the Richemont Group, and the first Richemont Maison in Brazil to launch its e-commerce offering.

Prior to Montblanc Dos Santos spent two decades in leadership roles within the Richemont Group, assuming Managing Director positions for Baume & Mercier in Latin America & Caribbean, and Cartier in Mexico and Portugal.

Franck Juhel, President of Montblanc, Middle East, India & Africa said: “We are delighted to welcome Mr. Dos Santos to our region, and look forward to working with him to accelerate our growth across Africa.  Alain brings with him exceptional expertise in emerging markets, and his success in developing longstanding relationships will serve the Maison well.  

In his new role as Montblanc Regional Director for Africa Dos Santos said: “There is no doubt that Africa is one of the most dynamic and diverse continents in the world, but we know that from north to south, and west to east, Montblanc holds universal appeal as a luxury Maison offering the finest craftsmanship, heritage and relevance for our customers. We look forward to increasing Montblancʼs offering and accessibility for all our African customers.”

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