Africa-focused Madica expands portfolio with two new AI startups

21 Oct 2025
Financial Nigeria

Summary

Partners with ABAN to expand investment flow and ecosystem networks for portfolio companies.

L-R: Head of Madica, Emmanuel Adegboye; Yemi Keri, President of ABAN; and Fadilah Tchoumba, CEO at ABAN during the signing of the MOU

Madica, a structured investment programme for pre-seed African startups, has announced new investments in two AI-powered companies: Anavid and Hypeo AI. 

Madica said each company has secured up to $200,000 in funding and will join Madica’s 18-month programme, which offers a tailored curriculum, hands-on mentorship, executive coaching, and two fully-funded immersion trips to key technology ecosystems, both locally and internationally. Beyond funding, the startups will also be connected to Madica’s global investor network, positioning them for growth and long-term success.

According to a statement sent to Financial Nigeria, Madica said this round of investments reinforces its commitment to supporting founders and startups often excluded from traditional venture funding. 

“By backing a mix of underrepresented founders, startups from underserved regions, and innovators in overlooked sectors, the programme seeks to counter the concentration of Africa’s tech funding in a few markets, verticals, and well-networked entrepreneurs, and instead drive more equitable growth across the continent,” said Madica.

Launched in 2022 and affiliated with Flourish Ventures, early-stage fintech venture investor backing the architects of a better financial future, Madica is a sector-agnostic investment programme designed to address structural gaps in Africa's startup ecosystem. It tackles key challenges startups face, such as limited access to capital, a scarcity of investors, and insufficient mentorship. Madica also provides structured support for startups to resolve critical issues and foster innovation, entrepreneurship, and wealth creation across the continent.

The selected startups are powered by AI and chosen from applications across Africa, providing tech-driven solutions in some of Africa’s biggest industries. 

Anavid (Tunisia), co-founded by Ahmed Chaari and David Nilsson, is an AI-powered solution that seamlessly integrates with existing retail cameras to reduce shoplifting losses and enhance the overall customer experience. 

Hypeo AI (Morocco), founded by Meriam Bessa and Salah Eddine Mimouni, is an AI-driven SAAS that automates every step of influencer marketing, from brand matching and content validation to payments. 

“At Madica, we believe and continue to prove that some of the world’s most transformative ideas come from places that are too often ignored,” comments Emmanuel Adegboye, Head of Madica. “The founders we’ve just welcomed are visionaries, building solutions with the power to uplift communities and shape industries. We’re proud to stand with them as they take on the next stage of their journey.”

To expand investment flow and ecosystem networks for portfolio companies, Madica has announced a strategic partnership with the African Business Angel Network (ABAN) during the annual ABAN Congress in Lagos. The collaboration enables ABAN-affiliated angels across the continent and Madica to share deal flow and explore co-investment opportunities and future fundraises by portfolio companies, broadening access to capital and support for African startups. 



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