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Binance has announced that its stock-trading platform has reached $1 billion in assets under management (AUM) within 30 days of launch. The global blockchain ecosystem also reported on Thursday that the platform has generated over $3 billion in total trading volume since going live on 1 June 2026.

The milestone underscores strong demand for access to U.S. equities through crypto-native platforms. Binance’s service enables users to trade more than 7,000 U.S. stocks and exchange-traded funds (ETFs), settled in stablecoins, directly within the Binance app alongside their crypto holdings.

Key metrics from Binance since the platform’s launch show average daily inflows of $42 million. Approximately 73% of users come from emerging markets, underscoring demand in regions underserved by traditional brokerages. User conversion has been strong, with one in seven visitors registering an account and nearly 90% of those new sign-ups placing trades. 

Also, fractional orders – which allow investors to buy a fraction of a share rather than a whole share – have accounted for 35% of equity trading volume, enabling participation with as little as $5. Sector allocation shows a clear preference for technology, which accounts for 71% of holdings, with nearly half of that in semiconductors.

Shunyet Jan, Head of Exchange and Trading at Binance, said: “A billion dollars in 30 days is a sign of the demand that has been waiting decades for a door to walk through. We built this for the hundreds of millions of people who never had a way in.”

According to Binance Research, only 11% of adults worldwide hold brokerage accounts. U.S. equities account for half of global market capitalisation, yet foreign investors hold just 18% of that market. Binance’s stock-trading product addresses this gap by enabling stock trading without traditional brokerage accounts, particularly in emerging markets.

Fractional trading has been a major driver of participation on the new platform, enabling users to invest with as little as $5. On June 10, fractional orders peaked at 72% of equity volume, then stabilised near 20%.

Binance said early data from its platform indicate deliberate investing rather than speculation. Nearly 740 of the 7,000 available stocks and ETFs have already been traded. Technology dominates holdings, generating 23 times the trading volume of other sectors, with semiconductor stocks leading the way as users bet on AI-related themes.

Binance Research projects that crypto exchanges could channel $2 trillion in incremental capital into global equity markets by 2031, onboarding 300 million new investors. Near-term projections estimate that Binance’s stock-trading AUM could reach $10 billion by the end of 2026.

This milestone follows the launch of bStocks – Binance's 1:1 tokenised U.S. securities – which reached $100 million in AUM within its first two weeks. Together, stock trading and bStocks reflect Binance’s broader effort to expand access to assets beyond digital currencies.