Africa Internet Group rebrands online businesses to Jumia
- "We want to have one strong brand that is trusted and loved by our customers across Africa.” Sacha Poignonnec and Jeremy Hodara, Founders and co-CEOs of Jumia.
Africa Internet Group (AIG), a leading investor in African online companies, said on Friday that it has rebranded itself and its companies across Africa to form an ecosystem under the Jumia brand.
The move comes months after AIG announced that it had raised $326 million from investors, becoming the first African technology company to be valued above $1 billion.
With the rebranding, AIG said Hellofood, a food delivery service, is now Jumia Food; Jovago, a hotel-booking platform, is now Jumia Travel; Kaymu, a community marketplace, is now Jumia Market; Carmudi, a cars classifieds service, is now Jumia Car; Lamudi, a real estate classifieds service, is now Jumia House; Everjobs, a job-listing service, is now Jumia Jobs; Vendito, a deals service, is now Jumia Deals; and AIG Express, a logistics service, is now Jumia Services.
“Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa,” said Sacha Poignonnec and Jeremy Hodara, Founders and co-CEOs of Jumia. “We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations.”
Founded in 2012, AIG has operations in 23 African countries. The company’s investors include Orange, the French telecoms giant; Goldman Sachs, the US investment bank; Axa, the French insurance group; MTN, the South African mobile giant; and Rocket Internet, a German startup investor.
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