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Africa Internet Group (AIG), a leading investor in African Internet companies, has appointed Juliet Anammah as the chief executive officer of Jumia Nigeria, Nigeria’s largest online retailer.

According a statement, Anammah will be succeeding former CEOs, Jeremy Doutte and Nicolas Martin, who have been promoted to run Jumia Global across 11 African countries.

“Juliet brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services,” said Jeremy Hodara, AIG’s Co-CEO.

Prior to joining Jumia, Anammah was Accenture’s Partner and Managing Director in charge of retail and consumer goods for Nigeria and West Africa. Anammah serves on the board of several non-profit organizations, including the American Business Council in Nigeria and the Corona Schools Trust Council. She holds a degree in Pharmacy from the University of Nigeria, Nsukka and an MBA in Finance from the ESUT Business School Lagos.

“My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices,” Anammah said.

AIG’s Jumia has been at the forefront of Nigeria’s e-commerce industry, which has an estimated turnover of about $600 million annually. AIG’s other notable Internet companies in Nigeria are: Hellofood.com, a food delivery service; Kaymu.com, an auction and shopping service; EasyTaxi, a taxi booking app; Jovago.com, a hotel booking portal; and Carmudi.com, a car classifieds website.

Chibuike Oguh is Financial Nigeria's Frontier Markets Analyst