Calling all innovators: Africa’s electricity market is ripe for market-creation
Feature Highlight
Innovators looking for an opportunity to create a profitable and impactful innovation should turn to Africa’s electricity market.
In 2022, there are still 600 million people who lack access to electricity in Africa.
Africa has the lowest levels of per capita use of modern energy, and despite the region being home to 60% of the best solar resources globally, there’s only 1% of installed solar photovoltaic (PV) capacity due to lack of sufficient investments being directed towards these resources.
This lack of access was compounded by the crisis of 2020, when COVID-19 triggered the largest fall in global energy investment in history, causing loss of economic opportunity, loss of jobs, and loss of energy supply. In 2021, stimulus spending meant to spur investment in energy projects was still falling short of what was needed to ensure a sustainable recovery from the crisis. In short, the global pandemic only caused Africa to fall further behind.
A silver lining
But despite these recent setbacks, the good news is that within Africa’s mass nonconsumption of electricity lies immense opportunity.
Falling costs in renewable energy is bringing it within Africa’s reach; yet minimizing the number of people lacking access to electricity, and modernizing and promoting sustainable clean energy across Africa, will still require radical innovation improvement. One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.
In other words, if innovators create markets that serve nonconsumers of electricity, they’ll also, in effect, generate transformative developmental impact.
Specifically, Africa’s electricity market also affects the continent’s health, education, economy, and even food security. For example, facilitating and expanding access to electricity in healthcare centres benefits patient treatment. Powering up schools and households doubles up study hours and expands education methods, thereby improving academic performance. Deploying electricity across markets also improves business operating hours, increasing micro, small, and medium enterprises’ income. Finally, having the option of cold storage reduces food waste.
Africa’s MCI history can act as a guide for its electricity market
Fortunately, Africa is no stranger to success found within market creation.
Innovators looking for guidance can find it in Mo Ibrahim’s 1998 creation of Celtel. The wireless telecommunications company started in some of the poorest countries in the world – Malawi, Zambia, Sierra Leone, and Congo – where, as of the late 1990s, fewer than 5% of people had access to mobile phones. By making inexpensive mobile phones and telecommunications accessible, Ibrahim successfully targeted nonconsumption, and created a $3.4 billion company in a mere 7 years. Thanks to the access and infrastructure that resulted from Celtel’s MCI, today, the telecommunications industry in Africa is worth more than $55 billion and employs tens of thousands of people.
Celtel isn’t Africa’s only market-creation success story. In 1988, Tolaram Industries, maker of Indomie Instant Noodles, targeted nonconsumption in Nigeria’s food industry. To be successful in the food industry (i.e., create a noodle market where none had ever existed), Tolaram had to also be part of the energy, transportation, and education sectors. Tolaram provided their own power, built their own transportation networks, and invested millions in training their staff. The payoff to building this system was the market-creating innovation of an entire industry and tens of thousands of jobs across multiple sectors.
Following in these innovator’s footsteps, innovators looking for an opportunity to create a profitable and impactful innovation should turn to Africa’s electricity market.
Already, there’s a great advantage for innovators looking toward this market and, specifically, innovators looking towards clean, renewable energy. Most African countries don’t have a fossil fuel infrastructure as extensive as Europe’s or North America’s, so they’re in a better position to develop an economy centred on renewable energy. Achieving that economy will require MCIs that put in place structures and institutions to strengthen supply chains, shore up the skills base, and allow greater local value creation to benefit the local population.
Now is the time for innovators to target Africa’s nonconsumption of electricity and drive forward the continent’s socio-economic development.
Sandy Sanchez is a Research Associate, Global Prosperity, Clayton Christensen Institute.
Other Features
-
Find inspiration behind these three surprising market creation stories
Simon taught us a very valuable lesson: that the success of ground-breaking products heavily relies on its ecosystem.
-
Nigeria Decides 2023
The 2023 general election indicates the youth can save Nigeria and its faltering democracy.
-
How to close gender gaps and grow the global economy
Too many women are locked out of economic opportunities, which is not only unfair but also harms growth and ...
-
As Africa’s free trade area enters its third year of operation
Despite some progress in its implementation, macroeconomic challenges have put AfCFTA on the backfoot since its ...
-
Taking on the knowledge barrier: Solar lessons for consumers and ...
One of the major obstacles to solar energy adoption in Nigeria and many growth economies is knowledge.
-
Evaluating the continued need for liquidity instruments for IPPS
Countries in the first phase of attracting renewable energy IPPs will have the greatest need to provide liquidity ...
-
Amid crisis there is reason to hope – if we come together to ...
Decent work is key to social justice, opening up a world of possibilities on food, health, education and a safe and ...
-
The prospects of achieving the Nigerian energy transition plan
On 24 August 2022, the Federal Government of Nigeria introduced its Energy Transition Plan, a comprehensive strategy ...
-
Three ways the United States can truly be “all in on Africa’s ...
It may seem too ambitious to imagine an Africa that no longer needs aid from the United States, but it is possible.
Most Popular News
- EIB, Afreximbank launch EUR 200 million Africa health initiative
- Swift reports progress on interlinking central bank digital currencies
- Global M&A deal value plummets by 29% in 2022, reveals GlobalData
- Nigeria not on top 30 Africa ranking for 2023 Legatum Prosperity Index
- Finnfund invests $20m in fund for clean energy, climate mitigation in Africa
- GSMA signs agreement with Africa centre for disease control and prevention