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The World Economic Forum, with support from the Government of the United Arab Emirates, along with more than 20 corporate and research partners in the food sector, on 1 December 2023, launched the First Movers Coalition for Food. The initiative aims to use the combined procurement power for sustainably produced farming products to speed up the adoption of sustainable farming, innovations, and transitional funding.

Food systems account for more than 30% of global emissions and are critical in achieving the Paris Agreement and limiting global warming to below 1.5C. Aggregating demand for sustainably produced and low-emission agricultural commodities, therefore, can accelerate the transition to net-zero, nature-positive transitions in food systems.

Through the power of aggregated demand, the group aims for a combined procurement value for low-carbon commodities of $10-$20 billion from coalition members. Corporate partners currently participating in the coalition account for a combined revenue of $2.1 trillion, with operations globally.

The new initiative plans to accelerate sustainable farming and production methods and technologies by leveraging collective demand for low-carbon agricultural commodities.