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The 16th International Property Show (IPS), widely regarded as the Middle East's biggest property sales platform for local and international real estate markets, will hold in partnership with the Dubai Property Festival (DPF).

According to Strategic Marketing & Exhibitions, a Dubai-based company with a portfolio of conferences and events in the United Arab Emirates (UAE), the IPS 2020 will be hosted at the Dubai World Trade Centre on March 24-26 with the partnership of Dubai Land Department (DLD) through its investment arm, the Real Estate Investment Management and Promotion Centre. The aim of the event, according to Strategic, is to promote the emirate's property market.     

Apart from making Dubai’s property market attractive for investment, the mega property festival also aims to make the city one of the most visited cities in the world. The IPS 2020 will also allow retail sale and purchases for both local and international properties, according to a statement by Strategic, with whom Financial Nigeria is a media partner for the upcoming event.

The partnership between DLD and Strategic is stated to be a “qualitative leap in the real estate sector” because of its objective to promote DLD's strategic initiatives and projects.

“The DLD considers IPS to be the ideal partner, as it is one of the largest real estate sales platforms in the Middle East,” Sultan Butti bin Mejren, Director-General of DLD, said. “This event helps DLD to achieve one of its most important objectives – spreading real estate knowledge and raising awareness of its activities among target audiences.”

One of the priorities of Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, is increasing the competitiveness and highlighting the attractiveness of the real estate sector in Dubai and making it a key driver of the city’s economic development.

The three-day IPS 2020 will coincide with the 10th edition of Annual Investment Meeting (AIM), considered the world’s leading investment platform. AIM 2020, themed “Investing for the Future: Shaping Global Investment Strategies,” will bring together global investors from more than 140 countries. It aims to boost investments across the world in key sectors like real estate, infrastructure, energy, finance, among others.