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Netflix, a global streaming service, added a whopping 41 million new subscribers last year, more than in 2022 and 2023 combined, according to data presented by AltIndex.com.
 
The last three years have been a rollercoaster for Netflix. A huge subscriber loss in early 2022, followed by surging market competition from Disney+ and others, and a crackdown on password sharing which caused a massive backlash, have all had a major impact on Netflix’s revenue and stock price, turning the streaming giant into a company with questionable growth prospect.

Despite the headwinds, Netflix continued investing heavily in original content, like Wednesday and Squid Game, which became global hits. The platform also launched the ad-supported subscription plan, aimed at attracting new subscribers at a lower price. This helped the company to regain momentum in late 2023, which continued through 2024 and turned it into one of Netflix's most successful years so far.

The company's full-year revenue soared to $39 billion in 2024, a 15% jump from 2023 and the second-largest annual growth after the 16% figure posted in 2020.