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Orange, one of the world’s leading telecommunications company, has today launched Africa's first mobile crowdfunding platform in Côte d'Ivoire. The platform, called Orange Collecte, is launched in partnership with HelloAsso, the first crowdfunding platform dedicated to charities.

With this platform, private individuals and charities can finance their personal activities such as weddings, birthdays, etc and charitable projects by making an appeal through their mobile network. This novel solution is open to all Orange Money customers in Côte d'Ivoire. Orange Money is one of the telecom company’s range of mobile money services.
 
A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. Contributors will be able to make their donations using their Orange Money electronic wallet. They can choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the contribution.

Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso, the French leader in crowdfunding. The Orange Collecte initiative embodies the Group's desire to support innovative solutions that meet its customer's basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the company's strategy.

In sub-Saharan Africa, where less than 24% of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used with simplicity and ease to carry out remote transactions securely.

Opening an Orange Money account is free for Orange mobile customers. Deposits or money transfers are made via the standard GSM network. There are three types of operations that can be carried out using the Orange Money service. 1) Money transfers, where users can make an electronic money transfer to any other Orange Money customer living in the same country. In some countries, international transfers are also possible. 2) Payments, where users can pay certain bills remotely and easily buy phone credit. 3) Financial services, which include savings and insurance solutions, depending on the country.