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Paxful, a peer-to-peer bitcoin marketplace, has announced an integration with BitMart, a premier global digital asset trading platform. With this integration, users will be able to make payment via Paxful on the BitMart Exchange.

Paxful allows direct bitcoin transactions to be made from user to user, thereby eliminating the need for third-party transactions. With a focus on emerging markets and the unbanked, Paxful allows users to send, receive and store bitcoins. An average of 17,000 trades per day were conducted in Africa using Paxful platform in 2018.

According to the World Bank’s Global Financial Inclusion database, up to two billion people are completely unbanked, with women making up over half (55 per cent) of the unbanked people worldwide. Paxful, in a statement on Tuesday, stated that the goal of this merger is to provide education and opportunities that will enable the unbanked and underbanked to participate in a growing peer-to-peer financial ecosystem.

According to the statement, the two bitcoin trading platforms aim to increase liquidity and scalability following their integration. With this partnership, Paxful users will now have direct access to one of the world’s largest digital trading platforms, providing increased visibility and over 180 additional trading pairs. Integrating Paxful also positions BitMart as one of the exchanges entering the peer-to-peer financial ecosystem, thereby providing more people with easier access to the financial world.

“We are excited to integrate with BitMart in efforts to bring more trading options to the emerging markets,” said Ray Youssef, CEO and Co-founder of Paxful. “It has always been our mission to provide financial freedom worldwide and we see this as the next big step in the financial revolution.”

According to the statement, features such as zero-cost listing fees and monetarily-backed ratings enable Paxful technology to play a vital role in facilitating seamless and rapid transactions. This means traders can make globally scaled transactions to obtain bitcoin on Paxful, which can then be exchanged for different types of currencies or reinvested into other assets on the BitMart Exchange.

“It has always been BitMart’s mission to offer convenient and secure financial services in the crypto market,” said Sheldon Xia, Founder and CEO of BitMart. “An integration with a revolutionary company such as Paxful allows us to bring digital asset trading to those who would otherwise not have had the access. With this partnership, investors will now have direct access to multiple payment approaches including bank transfers, gift cards, debit and credit cards, and cash deposits, thereby lowering the barriers of entry for new adopters of digital currency investment.”

BitMart has over 600,000 users worldwide and was ranked among the top five crypto exchanges on CoinMarketCap.