WorldRemit partners Lebara on mobile money transfer to Africa
The strategic partnership unlocks digital money transfers for millions of Lebara customers to send money to over 40 African nations.
Lebara and WorldRemit, two leading brands serving international residents, have entered into a strategic partnership making WorldRemit the exclusive global money transfer partner of Lebara, including transfers to over 40 African countries.
The deal allows over three million Lebara Mobile and Lebara Money users to use WorldRemit’s digital money transfer service seamlessly, directly from the Lebara app and website. With more than half of WorldRemit’s transfers now going to Africa, this partnership will support the company’s plan to serve five million customers connected to the continent by 2020.
Lebara customers living in the UK, France, Germany, Spain, Denmark and Netherlands will benefit from WorldRemit’s extensive payout network in over 145 countries. This will provide a more convenient and lower cost alternative to the 90 percent of migrants who still send money through offline routes.
As part of the deal, WorldRemit will also benefit from co-branding in Lebara’s full retail estate stores and advertising in Lebara Mobile simpacks sold in 260,000 stores across Western Europe.
“We are delighted to be partnering with one of the world’s premier MVNO brands targeting international residents in Europe, giving its users access to our mobile-first service,” said Ismail Ahmed, founder and CEO of WorldRemit. “With more than 260,000 points of sale, Lebara’s visibility and brand awareness complements WorldRemit’s strong digital capability. This partnership will introduce our safe, fast and low-cost remittance service to millions of new customers.”
Graeme Oxby, CEO of Lebara Group added: “This initiative is in response to a growing need of our valued customer base. Many of Lebara’s customers send money home to relatives and friends and we are delighted to be able to partner with WorldRemit to offer a simple-to-use and highly cost-effective service.”
WorldRemit handles a growing share of the $600 billion migrant money transfer market - better known as remittances. Known for its mobile-first approach, one third of its transactions go to mobile money accounts; it currently handles 74% of international money transfers to mobile money accounts globally.
WorldRemit’s digital model allows customers to complete their transactions in just a few taps from a smartphone. Worldremit customers make more than one million transactions every month, using its app or website.
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