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Marriott signs new deals in North and West Africa

08 Feb 2019, 07:03 pm
Financial Nigeria
Marriott signs new deals in North and West Africa

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Marriott International said it is on course to expand its footprint in Africa to 200 hotels by the end of 2023.

Marriott International hotel

Marriott International, a leading global hospitality company, has announced three new deal signings across North and West Africa, reinforcing the company’s commitment to expand its presence across the continent.

The new deals, announced during the African Hotel Investment Forum in Marrakech, are for the expansion of the Marriott brand in Morocco, Ghana, while making its debut in Liberia. The AHIF, organised by Bench Events, held on February 7-8.

According to a statement released by Marriott on Friday, its luxury brand portfolio in Morocco is slated for further expansion with the signing of St. Regis Marrakech Resort. It will be part of the Assoufid Golf Resort and will feature 80 luxuriously-appointed guestrooms and villas, while providing six distinctive culinary experiences. The resort will also be in close proximity to the 18-hole Assoufid Golf Club, adjudged one of the best courses in Africa.

Expected to open in 2024, St. Regis Marrakech Resort is owned by the Assoufid Properties Development SA and developed by United Real Estate Company, Kuwait’s leading diversified real estate company.

In Ghana, the new signing is Residence Inn by Marriott Accra Kotoka Airport, which is projected to open in 2023. The 12-storey hotel, consisting of 160 suites, will be located at the Airport Residential Area of Accra and less than 1.5 kilometres from the Kotoka International Airport. The hotel will be managed by Yamsusah Hotels Management Company Limited, the owner and developer of the property.

According to the statement, the company expects to make its debut in Liberia with the signing of Four Points by Sheraton, Monrovia. Projected to open next year, the hotel will consist of 111 well-furnished guestrooms and four food and beverage outlets. It will be located in Monrovia’s central business district and in close proximity to key governmental and ministerial buildings, diplomatic facilities and the University of Liberia. The Four Points by Sheraton, Monrovia, is a franchised property owned by Sea Suites Hotel and it will be managed by Aleph Hospitality.

With these new signings, Marriott International is on course to expand its footprint in Africa to 200 hotels by the end of 2023.

“New and established markets across North and West Africa continue to present us with immense opportunities to further enhance and diversify our portfolio in the continent,” said Jerome Briet, Chief Development Officer for the Middle East and Africa at Marriott International. “The new deal signings further strengthen our robust development pipeline, which is a result of our long-established presence in Africa and the trust the owners have in Marriott International and our compelling portfolio of diverse brands.”

In North Africa, Marriott International currently has 30 hotels and over 10,000 rooms in its portfolio. The company aims to introduce six new brands, including St. Regis, W Hotels, Autograph Collection, Residence Inn by Marriott, Courtyard by Marriott and Marriott Executive Apartments

In West Africa, the company expects to grow its current footprint by 75 per cent with the addition of nine new hotels and more than 1,800 rooms by the end of 2023. Marriott International currently operates 12 properties across Nigeria, Ghana, Mali and Guinea, and it plans to enter Benin and Ivory Coast. In 2019, the company is set to open Four Points by Sheraton, Ikot Ekepene – its ninth property in Nigeria.

Based in the United States, Marriott International encompasses more than 6,900 properties in 30 leading hotel brands across 130 countries and territories.

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