Jumia partners Estée Lauder Companies to launch three brands in Nigeria
- The three Estée Lauder brands to be launched in Nigeria are Estée Lauder, the company’s flagship cosmetics, makeup and fragrance brand; Clinique, a women’s skincare brand; and Aramis, a men’s fragrance brand.
Jumia, Nigeria’s largest online retailer, announced today that it has partnered with Estée Lauder Companies, an American cosmetics giant, to launch three cosmetic brands for Nigerian consumers.
The retailer said the three Estée Lauder brands to be launched in Nigeria are Estée Lauder, the company’s flagship cosmetics, makeup and fragrance brand; Clinique, a women’s skincare brand; and Aramis, a men’s fragrance brand.
“With this new partnership on the Jumia platform, customers and beauty enthusiasts all over Nigeria can now access the premium products from Clinique, Estée Lauder and Aramis with the assurance of Jumia's buyer protections,” said Juliet Anammah, Jumia Nigeria’s CEO. “Each of our visitors will enjoy country-wide delivery, 7-day free returns, and varied payment options including cash on delivery.”
Established in 1946, Estée Lauder Companies is one of the world’s leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. The company’s products are sold in over 150 countries under over 30 brands including Tommy Hilfiger, Tony Burch, Michael Kors, Origins, Bobbi Brown, etc. In the 2016 financial year, Estée Lauder Companies reported revenue of $11.26 billion and after-tax profit of $1.11 billion.
“Many of our consumers currently do not have regular access to our products, specifically in Lagos and Abuja,” said Mario Lazzaroni, Country Manager for the Estée Lauder Companies, Sub Saharan Africa. “Our fully branded “stores-in-store” on Jumia will provide women and men all over Nigeria with the opportunity to enjoy our brands via an educational and convenient online shopping experience, and with full confidence on our products authenticity.”
Jumia is at the forefront of Nigeria’s e-commerce industry, with an estimated turnover of about $600 million annually. The retailer is the flagship company of the Jumia Group, which has operations in 23 African countries. Some notable companies under the Jumia Group include Jumia Food (formerly Hellofood), a food delivery service; Jumia Travel (formerly Jovago), a hotel-booking platform; Jumia Market (formerly Kaymu), a community marketplace; Jumia Car (formerly Carmudi), a cars classifieds site; Jumia House (formerly Lamudi), a real estate classifieds service, etc.
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